Trademarks

Your trademarks are the shorthand for your reputation. We partner with in-house teams and growing brands to select, clear, register, and protect marks in a way that fits real business goals. There’s no one-size-fits-all playbook: we get to know your market, timeline, and risk tolerance, then tailor the approach—from early naming and clearance through filing, prosecution, maintenance, and portfolio growth in the U.S. and, when needed, with trusted foreign associates abroad. We keep the law legible and the process steady: plain-English guidance, practical choices, and right-sized deliverables that help you decide and move.

When issues arise, we favor proportionate solutions that protect brand equity without unnecessary escalation. That can mean thoughtful demand letters, marketplace and social takedowns, consent or coexistence where appropriate, or litigating at the Trademark Trial and Appeal Board when the situation calls for it. Throughout, we aim to make trademark work a business tool—clear, timely, and aligned with where your brand is headed.